ABN Systems International

We build brands. We open markets.

A Romanian technology company combining brand ownership, distribution and a complete market-entry platform for international brands.

Since 2002More than two decades of market experience
Romaniadirect local commercial and operational coverage
CEEselected markets through established local partners
End-to-endsales, logistics, service and market development
One company · Two growth engines

Experience as a brand owner. Infrastructure as a market operator.

Tellur demonstrates our ability to build a technology brand. ABN Market Access turns that experience into a platform for international partners.

Pillar 01 · Own brand

Tellur

Consumer technology designed around useful, reliable products for smart living, mobility and everyday work.

Explore the portfolio →
Pillar 02 · Partner platform

ABN Market Access

A complete local platform for brands entering Romania with the right channels, operations, stock model and market investment.

See how it works →
What we operate

The infrastructure behind local growth.

01

Commercial development

Listings, negotiations and ongoing account development across retail, e-commerce, marketplaces, B2B and specialised channels.

02

Local operations

Import, warehousing, handling, fulfilment, deliveries, returns and inventory reporting.

03

Market readiness

Manuals, labels, product localisation, campaign implementation and launch coordination.

04

After-sales support

First-level technical assistance, initial diagnostics, warranty routing and installation support.

Channel coverage

One local team across the routes that matter.

RETAIL

National and specialised retail

Listing and commercial development with the right Romanian accounts.

DIGITAL

E-commerce and marketplaces

Local execution across online retailers, marketplaces and ABN's B2B platform.

B2B

Resellers and specialised channels

Access to established relationships and category-specific commercial routes.

Work with ABN

Looking for products - or a route into Romania?

Talk to us about becoming a reseller, exploring our portfolio or building a Romanian market-entry plan.